There was nothing in the media about it and they wanted no news cameras or anything which would allow people to think that it was a media stunt. Instead it was supposed to be art. A bunch of people just wandered into Martin Place at the same time right in the middle of afternon pedestrian rush hour, all stop for 3 minutes, then continue on with our business like nothing had happened.
It doesn't look much in the photo, but as Prash pointed out, everyone's frozen in a photo anyway. There's some video of the event on this webpage
They did a few months ago at Grand Central Station in New York and the video on that is a lot better, click here
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